Parklife Founder Brian Castle Joins 2 the Moon Ventures as Operating Partner
At Parklife, we are passionate about helping brands grow, innovate, and make an impact—which is why we’re excited to share that our founder, Brian Castle, has joined 2 the Moon Ventures as an Operating Partner.
Brian’s expertise in marketing, branding, advertising, and strategic communication has long been a key driver in Parklife’s success and that of our clients. His understanding of growth-stage businesses aligns perfectly with 2 the Moon Ventures’ mission to support and scale innovative startups.
A Partnership Rooted in Innovation
Brian’s collaboration with 2 the Moon Ventures founder George Baker, Sr. began in 2022 through ParkHub, a company Baker founded and Parklife supported through marketing. Their shared vision for entrepreneurial growth also extends to their work with the Social Innovation Accelerator (SIA), a United Way of Metropolitan Dallas program in partnership with Accenture.
Through SIA, Brian and George have helped mission-driven entrepreneurs build their brands, amplify their impact, and scale their businesses. This commitment to empowering startups and social enterprises now continues through 2 the Moon Ventures.
Driving Growth for Emerging Ventures
As an Operating Partner, Brian will play a key role in evaluating and integrating new ventures into the 2 the Moon Ventures portfolio. He will also contribute to the Strategic Resource Group, where the 2TMV team will develop and execute branding and marketing strategies to help portfolio companies scale effectively.
"With Brian joining us as an Operating Partner, we're better positioned than ever to drive transformation across our portfolio," said Baker. "His deep understanding of the challenges faced by growth-stage companies will be a tremendous asset as we continue to push the boundaries of what our ventures can achieve."
Looking Ahead
Parklife’s work has always been about helping brands tell their stories and grow strategically. Brian’s new role at 2 the Moon Ventures further solidifies our commitment to supporting bold entrepreneurs, innovative businesses, and transformative ideas.
We’re excited for what’s ahead and look forward to seeing how this collaboration helps propel even more ventures to new heights.
